Rich Xylitol to fight tooth decay,Jack N' Jill Natural Kids' Toothpaste in blueberryflavour has been created to help make it fun for kids to brush their teeth! Happily, Jack N' Jill Natural Toothpastes are 100% safe for kids to swallow, as we know it's hard to get them to spit!

Organic Calendula soothes gums, and the toothpaste is fluoride free, sugar free, colour free, vegan, SLS free and preservative free.

With a safety seal and easy open flip top cap, Jack N' Jill Natural Kids' Toothpaste tubes are also BPA free and made with minimal packaging, which is also fully recyclable.

Directions: Squeeze a small amount onto the toothbrush and brush teeth in a circular motion, paying attention to the teeth at the back of the mouth, the gums and the tongue.

Ingredients:Xylitol, Purified Water, Vegetable Glycerin (from coconut), Silica, Certified Organic Natural Flavor* (Blueberry), Xanthan Gum, Certified Organic Calendula Officinalis Extract**, Potassium Sorbate (Naturally Derived), Citric Acid.

* USDA Certified Organic Ingredient

** NASAA Certified Organic & Biodynamic Ingredient

Size: 50g.

Made in Australia